A seasoned attorney sought our expertise to craft a refined identity and website reflecting their practice's essence. The brief emphasized building the brand around the lawyer's name, aiming to convey professionalism and integrity without overwhelming design elements. The client requested a clean, minimalist approach to attract potential customers.
BRAND IDENTITY
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Creating a distinctive monogram from the lawyer's name and incorporating blue as the primary color posed a significant challenge. In a field dominated by blue-themed law firm identities, we needed to find a way to stand out while maintaining professional standards.
To meet this challenge, we embarked on a thorough search for typography with unique character. Once we identified the ideal font, our focus shifted to carefully arranging words and sentences. This meticulous layout became crucial in shaping the visual identity and website narrative.
Website design
By translating the client's values into both print and digital formats using a unique typographic layout, we successfully presented their brand distinctively. Despite using the prevalent blue color scheme, our typography work effectively conveyed the desired character and personality for the project.
The refreshed branding and website have significantly boosted the law practice's appeal. Igor Nikolic's firm now consistently attracts more prominent clients, expanding their roster of high-profile cases and solidifying their market position.
Results
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