OliveInvest had a strong product but lacked a visual presence that matched its potential in the investment market. They sought a modern, sleek look with distinct personality to stand out from competitors. The brief emphasized creating a unique identity that would represent them effectively in the investment industry.
BRAND IDENTITY
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Our task was to blend a great product with clean visuals without appearing cold. We focused on selecting the right color palette and using kind, friendly elements in photography and typography. The logo design represents a transition from a bold, limited form to a fluid, expanding shape (blur).
We extended the blur concept to other visuals, creating an abstract connection to the investment process. This approach allowed us to present OliveInvest confidently and honestly to users. Combined with a warm, inviting color palette, we developed a unique personality for OliveInvest.
Website design
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The rebrand brought "a breath of freshness" to OliveInvest, as noted by others. We achieved the right mix of brand elements, including custom-feel typography and a logo with expanded meaning that translates to other visuals. All components contribute to a cohesive narrative.
This new visual storytelling gives OliveInvest a fresh way to express their vision, demonstrate their market involvement, and connect with their target audience. The rebrand has significantly improved their ability to communicate their unique value proposition.
Results
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